For Environmentalists and Economists, Great Lakes Awash in Opportunity

TRAVERSE CITY, Michigan — “How do you ‘brand’ water? If anyone has an answer to that question, its journalist and Traverse City native, J. Carl Ganter. Ganter is the executive director of an ambitious international non-profit, Circle of Blue, addressing the dangers – and opportunities – lapping at the issue of fresh water conservation. As environmental matters go, branding is how Ganter plans to make water the next global warming. Or, at least on par with that issue in the public consciousness.”

Source: Traverse City Business News