PepsiCo acquires V Water
LONDON, UK — In a bid to compete with Coca-Cola Co.’s Vitaminwater, PepsiCo has purchased London based V Water. The acquisition will not affect US shelves, but is intended to give PepsiCo a foothold in the European markets.
“V Water provides us with a strong platform for expansion into a fast-growing market and reflects PepsiCo’s global commitment to transforming our portfolio of products and extending our range of healthier beverages,” said PepsiCo U.K. and Ireland General Manager Garrett Quigley.
Read more here.
Source : Atlanta Journal-Constitution
Circle of Blue provides relevant, reliable, and actionable on-the-ground information about the world’s resource crises.
Leave a Reply
Want to join the discussion?Feel free to contribute!