Assembled at the Wilson Center in Washington on a steamy August morning in 2005, leaders from journalism, science, global strategy, entertainment, and policy gathered to envision a bold idea. How could trusted journalism help inform some of the worldās most important decisions in the decade ahead?
The problem to solve: Water.
āWe are facing a stone wall here,” saidĀ Gordon Binder, former chief of staff at the EPA.Ā “So unless we get broader awareness across to the public about the importance of this issue we’re not going to accomplish this task.ā
āIf we donāt do this now, itās going to get worse. Now is the time. Now is the time to mobilize, across all kinds of political lines and perspectives. If not now, when would it ever be?ā said Karen Mullarkey, former director of photography, Newsweek and Rolling Stone.
How could we tell this story ā a human story, an environmental story, a global survival story ā from the front lines? How could we make the complex understandable, relevant, and personal?
It was Circle of Blueās formative meeting.
āThe secret is that you put the right person with the rightĀ situation, they live there, they become part of the story,Ā theyĀ see it through the eyes of the people,” Mullarkey said.Ā “And it isnāt always going to be a desperatelyĀ sad storyĀ either, because as there are great solutions toĀ be shown, as well as the problems.”
Trusted story telling would be key to coalescing ideas and direction for such a complex issue as water. Merrill Brown, media innovator who helped launch MSNBC, told the group, āItās really critical to fill content voids because of what national news organizations no longer choose to do.”
As astronaut Dr. JerryĀ Linenger noted in closing comments, success requiresĀ a big-picture perspective and the same teamwork thatĀ united two once-divergent cultures to put astronautĀ andĀ cosmonaut together in a sustained, precariousĀ micro-environment circling the blue spaceship Earth.
“On space station Mir, we had big-time water crisis problems, and I was reduced to taking a little towelette… andĀ squeezed about two drops of water on it. That was myĀ shower. We realized water is a critical…just a humanizingĀ thing.Ā We were reduced to consumption, and we canātĀ waste water on anything else,ā Linenger said.
Itās a peek behind the scenes ā where we started and how we do what we do. Weāll be sharing more stories from the front lines, from far western China to the Middle East and the Great Lakes, and how we bring you critical news to inform our water world.
āWe all have our focus. When you get out in space, you keep going back and back and back ā the critical component-perspective. Letās look at the bigger picture, and letās get this whole groundswell going.ā
ā Dr. Jerry Linenger, MD Astronaut, Cosmonaut
āI think itās awareness that leads to action. If people arenāt aware of the problem, and the scope of it, particularly as it exists in their own back yard, then they wonāt take action.
ā Amy Weiss, formerĀ VP Communications United Nations Foundation
āIf we donāt do this now, itās going to get worse. Now is the time. Now is the time to mobilize, across all kinds of political lines, and perspectives. If not now, when would it ever be? If you donāt start now, youāll never do it. I think you have to move forward.ā
ā Karen Mullarkey, former director of photography Newsweek and Rolling Stone
Photos:Ā David Owen Hawxhurst/Wilson Center
Jane is a Communications Associate for Circle of Blue. She writes The Stream and has covered domestic and international water issues for Circle of Blue. She is a recent graduate of Grand Valley State University, where she studied Multimedia Journalism and Women, Gender and Sexuality Studies. During her time at Grand Valley, she was the host of the Community Service Learning Center podcast Be the Change. Currently based in Grand Rapids, Michigan, Jane enjoys listening to music, reading and spending time outdoors.