Although now satiated, the dry spell is the latest in a growing trend of severe water shortages threatening China's food production, energy generation, and accelerating modernization.

Major public campaigns against bottled water had recently been initiated by students, activist groups, local communities, and even some restaurateurs, including several high-profile ones in the Bay Area and the two-year drop in sales after years of double-digit annual growth was perceived by some, including me, as an indication that the unchallenged claims of the industry were beginning to be met with skepticism, education, and consumer reaction.