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Peter Gleick: Whither Bottled Water Sales?

Major public campaigns against bottled water had recently been initiated by students, activist groups, local communities, and even some restaurateurs, including several high-profile ones in the Bay Area and the two-year drop in sales after years of double-digit annual growth was perceived by some, including me, as an indication that the unchallenged claims of the industry were beginning to be met with skepticism, education, and consumer reaction.